Why This Story Got 4.5 million Views (& Counting…)

Posted in: marketing | 0

Mary Jane Hegar’s powerful political video recently went viral on YouTube and Facebook. It’s likely the most amazing piece of campaign footage ever.

Yes, she hired Putnam Partners to produce it – the award-winning political consulting firm: and yes, she’s a brave US army veteran whose helicopter was shot down by the Taliban during a rescue mission of three soldiers.

But it’s how the talented film-makers found Doors as her theme – all kinds at different points in her life – and used it to tell this compelling story in just over 3 and half minutes. You may have watched this already, but take another look at the seamless cuts – and how the images match Hegar’s voiceover perfectly.