Why Case Studies Make Great Content
Case Studies are the Once Upon a Time magic formula for blogs, posts and e-letters.
Who doesn’t love a good story – specially if it has a happy ending?
So if you’ve ever helped a client overcome a challenge, what better way to showcase the happy outcome – than to turn it into compelling content?
You start with the challenge: describe what you did to fix it – and show the fabulous result (hopefully with a graphic). And if you can, it’s a good idea to keep a ‘before and after’ log.
Either get a client’s permission to tell what happened – or make it an anonymous combination.
When you’re planning ahead, it’s a great format to add to your posting framework.